The Viennese Musical as an Export Hit
Jun Sena als Elisabeth & Kanji Ishimaru als TOD, Foto: © TOHO Co Lt.d. Theatrical Division
The Vereinigte Bühnen Wien are one of the few musical producers in the German-speaking countries who have successfully exported their own productions worldwide. It is not least due to this fact that Vienna has been able to establish itself as a leading musical metropolis and to strengthen Austria’s international reputation as a cultural centre.
Since 1996 a total of five productions have been marketed in 17 countries – Belgium, Germany, Estonia, Finland, Italy, Japan, Korea, the Netherlands, Poland, Romania, Russia, Sweden, Switzerland, Slovakia, the Czech Republic, Hungary and USA/Broadway.
A distribution which speaks not only for the economic significance of professional musical exports, but also for the 15 million visitors who have so far seen international VBW productions.
- REBECCA on Broadway (USA), Autumn 2012
Copyright: Musical van Vlaanderen, Foto: Luk Monsaert